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Geoffrey Moore

Crossing the Chasm, 3rd Edition

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The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
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284 trykte sider
Udgivelsesår
2014
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Citater

  • Mauricio Barrónhar citeretfor 4 år siden
    Our default model for how to develop a high-tech market is almost—but not quite—right.
  • Mauricio Barrónhar citeretfor 4 år siden
    Why haven’t we been able to apply these same skills to high tech? And what is it going to take for us to finally get it right?
  • Soliloquios Literarioshar citeretfor 4 år siden
    deep chord among experienced high-tech managers. Countless readers have told me that, although they valued the material in the book, it really didn’t tell them anything they didn’t know already. Rather it captured what had been for them scattered intuitions and rueful learnings and put them into a coherent set of frameworks that could be used for future decision making.

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