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Book Yourself Solid

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The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary “how to” manual for getting more clients and raising a business profile.
Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.
Features unique, personalized, updated social media marketing strategies for service professionals Provides new pricing models and sales strategies for simpler selling Delivers fresh networking and outreach strategies guaranteed to take only minutes a day Offers new solid product launch strategies and tactics for creating instant awareness Author a New York Times bestseller, TV personality, and highly recognized professional speaker Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!
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  • Sanwoolu Toluhar citeretfor 4 år siden
    Taking the following four steps will help you keenly understand why people buy what you’re selling, an essential component in creating relentless demand for your services.

    Step 1: Identify your target market

    Step 2: Understand the urgent needs and compelling desires of your target market

    Step 3: Determine the Number One biggest result your clients get

    Step 4: Uncover and demonstrate the benefits of your investable opportunities
  • Sanwoolu Toluhar citeretfor 4 år siden
    1.1.9 Written Exercise: Draw a simple table with three columns: Label the first column “Ideal Clients,” the second “Duds,” and the third “Everyone Else.” Now divide your clients into these three groups. Don’t hold back or leave anyone out.
  • Sanwoolu Toluhar citeretfor 4 år siden
    1.1.8 Written Exercise: What filters do you want to run your perfect clients through?

    Ideal Clients, the Duds, and Everyone Else

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