Never Mind the SizzleWhere's the Sausage?

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Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle… is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

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Vurderinger

Алексей Мерзляковhar delt en vurderingfor 7 år siden
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Great reading.
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okkyerryansyahhar delt en vurderingfor 8 år siden
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Great stuff to start.
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Citater

Алексей Мерзляковhar citeretfor 8 år siden
making a strong business case.
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Алексей Мерзляковhar citeretfor 8 år siden
We needed to avoid too much clever stuff on the brand, and focus on showing how our ideas would help us boost profits, as if we were pitching a business idea to potential investors.
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Алексей Мерзляковhar citeretfor 8 år siden
Avoid becoming focused on the strategy itself and becoming too intellectual about branding: try to ‘think less, and do more’.
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