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Erika Hall

Just Enough Research, 2e

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Citater

    Sascha Yeryominhar citeretfor 2 år siden
    Finding information is relatively easy. The knowledge already exists. You just have to find a trustworthy source for it. Assessing credibility is the hard part. (“Is the Malabar giant squirrel real?”)
    Sascha Yeryominhar citeretfor 2 år siden
    Businesses and designers are keen on innovation, as well they should be. But the better you know the current state of things and why they’re like that, the better you will be positioned to innovate.
    Sascha Yeryominhar citeretfor 2 år siden
    You can use the techniques and methods I’ll describe to:
    determine whether you’re solving the right problem
    figure out who in an organization is likely to tank your project
    discover your best competitive advantages
    learn how to convince your customers to care about the same things you do
    identify small changes with a huge potential influence
    see where your own blind spots and biases are preventing you from doing your best work

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