Growth Hacking Techniques, Disruptive Technology – How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy

Marketing language is not as important as the mechanism that sends the email and encourages the message it contains to be passed on from one user to the next.

Growth hackers don’t see marketing as an activity, per se, but a fundamental aspect of how a product or service is designed and built. Subsequent versions or iterations are optimized and shared on the basis of ongoing evaluations of success.

Ellis begins the post by saying, “Once startups are ready to scale, their biggest challenge is often hiring someone capable of leading the growth charg

A few paragraphs later, he defines the term “growth hacker” in this way, “A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.

Growth hacking isn’t about running “an ad campaign,” it’s about living a constant philosophy of growth – never resting on your laurels, being prepared to change your course with the needs of the marketplace. In short, growth hacking is as dynamic as the Internet itself.

the first principle of growth hacking is that markets change and successful marketers change with them.

Approximately 5 million items per day are pinned.
As of October 2013, the company had a valuation of $3.8 billion, even though it has no set monetization strategy and technically makes nothing

Investing in strategies that improve sales and marketing is no longer the goal. Creating fanatically happy users is the be all and end all of the growth hacker’s day.
Investing in refining and improving the

Growth hackers don’t see marketing as an activity, per se, but a fundamental aspect of how a product or service is designed and built

The PayPal engineers wrote a bot that purchased good on eBay, but insisted that payment occur through PayPal.
This tactic allowed eBay sellers to become familiar with the PayPal service and drove them to sign up for accounts fearing they were missing out on something they perceived to be popular with their buyers.