75 Winning Ways

Congratulations! Finally, you hold in your hands a most important book that can mould your investment future in real estate.

Negotiation is like the soul of real estate itself. It is perhaps a most vital input in the process of purchasing property. I had wanted to work on this book a long time ago. I had a very elderly client who made a statement one day that struck me vitally as soon as I heard it. He said to me that “In life, you don’t get what you deserve, you get what you negotiate”. It was such an awesome statement to me the instant I heard it. Hearing it from a client I respected made me brood on how important it is in my line of trade to have the skill to negotiate a property. This was long before I became aware that the phrase is quite a common phrase, and all over the world books have been done with this title. There is a book titled “In business as in life, you don’t get what you deserve, you get what you negotiate”. All over the internet, you find many materials that reflect this great thought and so it has been well highlighted. It is not about what you think you deserve to get, it is not about whether you are putting in so much and expect so much to come back to you automatically. It is the skills that you deploy to negotiate your position that distinguishes you.