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Susan Chritton

Personal Branding For Dummies

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  • b8947819626har citeretfor 9 år siden
    You’re the author of your own life.
  • b8947819626har citeretfor 9 år siden
    Personal branding gives you clarity to create your story, live your story, and then tell that story to the right audience. Stories are personal, and nothing builds your brand like a good story. Stories bring out your humanness and connect you emotionally with your audience. With your story in hand, you can craft a winning biography and be prepared to offer an engaging response whenever someone says, “Tell me about yourself.”
  • b8947819626har citeretfor 9 år siden
    To tell a good story, you need to have a good story. Telling a story is a way to build trust, and every brand wants you to trust what it stands for
  • b8947819626har citeretfor 9 år siden
    William Arruda of Reach Communications
  • b8947819626har citeretfor 9 år siden
    You can find ways to articulate your brand in a way that is unique — and completely authentic.
  • b8947819626har citeretfor 9 år siden
    Personal branding is not about being famous; it’s about being selectively famous. In looking for your target market, you’re identifying your audience: the people who will help you reach your goals.
  • b8947819626har citeretfor 9 år siden
    Your personal brand profile is where you combine what you know about yourself and what you know about your target market and competition.
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