The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company
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seldom aspire to take over an industry or build a $100 million business.
Akim Yucelhar citeretsidste år
Who will the customers be, and where will they be found?
Akim Yucelhar citeretsidste år
What are the product features and benefits?
Akim Yucelhar citeretsidste år
What is the product or service concept?
Akim Yucelhar citeretsidste år
The definition of insanity is doing the same thing over and over and expecting different results.
Akim Yucelhar citeretsidste år
Customer Development is the process to organize that search.
Akim Yucelhar citeretsidste år
Customer Development recognizes a startup is a temporary organization built to search for the answers to what makes a repeatable and scalable business model.
Akim Yucelhar citeretsidste år
An entrepreneur seeks to test a series of unproven hypotheses (guesses) about a startup’s business model: who the customers are, what the product features should be, and how this scales into a hugely successful company.
Akim Yucelhar citeretsidste år
The mix of Customer Development and Agile engineering dramatically increases the odds of new product and company success, while reducing the need for upfront cash and eliminating wasted time, energy, money and effort.
Akim Yucelhar citeretsidste år
Getting out of the building means acquiring a deep understanding of customer needs and combining that knowledge with incremental and iterative product development.