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A more common anti-climactic approach would be to wrap the iPhone in bubble plastic, reducing the story to a mere “Buy me.”

Starbucks doesn’t want to just sell us a cup of coffee; they want customers to become invested in their story — the ambience, the aromas, the community. The goal is to become the “third place” for people (work, home, and Starbucks).

Never save images at 100 quality. This is not the highest possible quality, but rather only a mathematical optimization limit. You will end up with an unreasonably heavy file. Saving an image with a Quality of 95 is more than enough to prevent loss.

Foveal area is a small wide space area where your eyes are aimed at and it is the only area where you can perceive the maximum level of detail.