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Summary of Platform Revolution

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Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis

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Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary is a comprehensive look at the emergence of platforms as market dominators, their competition against pipeline businesses, and best practices in founding and managing platforms.
Platforms connect two types of users in order to exchange something of value. This is different than the traditional pipeline model of business where something of value is created by transferring it from producer to producer with the consumer receiving it at the last step. Platforms are dominating production processes particularly because they reduce the costs of value creation, consumption, and quality control. Platforms serve consumer-facing markets as well as business-to-business markets and can power rapid growth through economies of scale.
Each side of the network depends on the other side to be in place in order to function, so a central challenge of any platform is to recruit users on both sides…

PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.

Inside this Instaread Summary of Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Choudary | Includes Analysis

Overview of the Book
Important People
Key Takeaways
Analysis of Key Takeaways

About the Author

With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.
Denne bog er ikke tilgængelig i øjeblikket
23 trykte sider
Oprindeligt udgivet
2019
Udgivelsesår
2019
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Citater

  • Sanzhar Surshanovhar citeretfor 4 år siden
    For example, a woman who is a YouTube user receives curated video recommendations and decides from the title of the video whether or not to watch it. When she watches a video, she pays for it with a view, the currency of YouTube.

    The currency used in a platform can be the most varied of the components that make up a platform’s architecture. These currencies can be mandatory, such as a view on YouTube that increases the view counter by one regardless of whether the viewer liked the video or would recommend it to a friend. The user can then choose to reward the video producer with a thumbs-up or a positive comment, which contribute to the video’s popularity. Any video receives the currency of a view if a user watches it, but good videos receive the different interaction-dependent currencies. Users can also classify a video as a “Favorite” or add it to a custom playlist.
  • Sanzhar Surshanovhar citeretfor 4 år siden
    Key Takeaway 2
    The architecture of a platform relies on five elements: users, the item that users will be exchanging, currency, the filters that help the user select a producer, and the information used to make that decision.
  • Galyna Shostakhar citeretfor 5 år siden
    Meanwhile, platforms have already entered many industries. But they may still revolutionize many more, such as education and health care.

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