Better Influence: 10 quick concepts you can use to persuade others more effectively

We all want to be more effective at influencing others. Drawing on both classic and contemporary accounts of social influence and persuasion, this PocketBook outlines 10 key concepts which will help improve you own influence attempts and resist those made by others. Each concept is concisely presented in 600 words or less and outlines improvements you can use in your day-to-day life.