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Jeff Jarvis

What Would Google Do?

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  • Menna Abu Zahrahar citeretfor 2 år siden
    Finally, I examine how Googlethink is affecting our lives and the future of Generation Google.
  • Menna Abu Zahrahar citeretfor 2 år siden
    We begin by examining the new power structure in our economy and society, where we, the people, are suddenly in charge—empowered by Google.
  • Menna Abu Zahrahar citeretfor 2 år siden
    This book is about more than Google and its own rules and about more than technology and business.
  • Menna Abu Zahrahar citeretfor 2 år siden
    about seeing the world as Google sees it, finding your own new worldview, and seeing differently. In that sense, this isn’t a book about Google. It’s a book about you. It is about your world, how it is changing for you, and what you can gain from that.
  • Menna Abu Zahrahar citeretfor 2 år siden
    Then, in the following section, I’ll illustrate how these laws can be applied across many companies, industries, and institutions, analyzing each as an exercise in thinking and acting differently.
  • Menna Abu Zahrahar citeretfor 2 år siden
    Google understands that the economy is made up of a mass of niches—that small is the new big. Google does not see itself as a product. It is a service, a platform, a means of enabling others that so far knows no limits.
  • Menna Abu Zahrahar citeretfor 2 år siden
    When Gmail had a rare moment of dysfunction, Google CEO Eric Schmidt reminded the world, “We’re not perfect.”
  • Menna Abu Zahrahar citeretfor 2 år siden
    So don’t get hung up on trying to be Google, on mimicking what Google does.
  • Menna Abu Zahrahar citeretfor 2 år siden
    Google is the first post-media company. Unlike Yahoo, Google is not a portal. It is a network and a platform.
  • Menna Abu Zahrahar citeretfor 2 år siden
    Google is clever enough to organize that knowledge and take advantage of it. It exploits the wisdom of the crowd, and thereby respects us in the crowd.
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