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a company that provides financial education specifically for millennials.
cindy michellahar citeretfor 3 år siden
MassMutual and IDEO
cindy michellahar citeretfor 3 år siden
usually lead to a new product development, a new customer experience, or a new brand campaign that often makes customers delightfully surprised
cindy michellahar citeretfor 3 år siden
the team members need to gather and synthesize their findings with a series of brainstorming sessions.
cindy michellahar citeretfor 3 år siden
involves multi-disciplinary team members such as psychologists, anthropologist, product designers, engineers, and marketers.
cindy michellahar citeretfor 3 år siden
emphatic research is the method closest to traditional ethnography.
cindy michellahar citeretfor 3 år siden
requires in-person observation, dialogue, brainstorming, and collaboration among researchers and the community members to synthesize the most relevant insights.
cindy michellahar citeretfor 3 år siden
that involves the human perspective and empathy in the research process
cindy michellahar citeretfor 3 år siden
is a method—popularized by design companies such as IDEO and frog
cindy michellahar citeretfor 3 år siden
it is critical for the netnographers to disclose their purpose in doing the research and ask for permission from the community members