The Copywriting Sourcebook. How to write better copy, faster – for everything from ads to websites

Try to keep your headlines as short as you can. Under 16 words is good. Ten is better.

FREE almost always works well in a headline. Don’t be shy in business-to-business (b2b) contexts either. Everyone likes getting free stuff.

Seven ways this book helps you

step-by-step advice and templates for 12 of the most common copywriting tasks,

first ever copywriting job. I

Over the last 12 years, we’ve bounced around hundreds if not thousands of ideas on the best way to write copy for different pieces.

my wife and Commercial Director of Sunfish

friends, and writers: they’ve shared their thoughts on email and web writing and the correct approach for articles.

team at Marshall Cavendish

Head of Public Relations