04: Start With a WOW Moment with Tim Ruswick

05: Convey Your Ideas Clearly with Phillip Morales

06 Starr Long: Every New Feature Adds Hidden and Far Reaching Implications

07 Scott Brodie: What's the Heart of Your Game?

08 Keith Turkowski: Have the End in Mind

09 Joseph Longoria: Stop Talking and Finish Your Game!

10 Grant Shonkwiler: People Over Product, Product Over Process

11 Dave Rohrl: Never Ever Release a Game You're Not Proud Of

12 Ted Aronson: Games with Social Impact

13 Catt Small: Decide Your Pay Model As Soon As Possible