Pinterest: How to Drive More Traffic to Your Site With Pinterest

Do you use Pinterest for business?

Are you wondering how Pinterest can help your business drive more traffic to your website or blog?

To learn about Pinterest marketing, I interview Melanie Duncan for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Melanie Duncan, owner of Luxury Monograms and CustomGreekThreads. She also does online training for business owners and spends a lot of time focusing on Pinterest marketing.

Melanie shares how Pinterest is a different social media platform and why marketers should use it.

You'll learn how to create clickable images and calls to action that will lead to increased visibility and sales.

Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
You can also subscribe via iTunes, RSS, or Stitcher.

Here are some of the things you'll discover in this show:
Pinterest Marketing
How has Pinterest helped your business?

Melanie describes how she stumbled across Pinterest marketing in January of this year, when she started to receive a high volume of traffic and orders to her site.

It wasn't until she logged into Google Analytics that she realized Pinterest's potential in terms of bringing new customers and traffic to her site.

You'll discover how Melanie formed a Pinterest strategy and how it helped her business get more exposure and sales.

Melanie explains how she first saw Pinterest traffic come from Luxury Monograms. People were pinning things from her site, even before she had a Pin It button. You'll learn how people can pin from your blog or website.

Melanie explains that it wasn't just the high-quality product photography that was being repinned, but also the basic product photos. You'll discover why it's not all about the quality of the photos and why calls to action are so important.

Listen to the show to find out what calls to action work best and how they can increase engagement by 80%.

Some of the biggest mistakes marketers make on Pinterest

Melanie explains how Pinterest is a very different type of social media platform and that many marketers or small business owners don't really understand how to use it for their business.

A lot of us start with a personal Pinterest profile. Research shows that 80% of pins on Pinterest are repins. People log onto Pinterest, they look at their newsfeed and repin. They don't really go out across the Internet and try to find new forms of information to put on the platform.

One of the biggest mistakes marketers make is that they don't create enough original content. You'll hear what you need to do to make a real difference and get the results you want.

Listen to the show to find out where the opportunity is for marketers.

How to determine if Pinterest is worth focusing on

Melanie shares how a lot of service business owners believe that they can't be on Pinterest, as it's only for physical products. You'll learn why this isn't true.

Pinterest has a free analytics tool that is available to all business pages now. You'll discover 3 steps you need to take to have access.

Once you have access, Pinterest hooks up the analytics to your sites. You can now track your pin activity, such as:

How many people are pinning from your website
Whether your pins are being repinned and how often
How much traffic is being sent to your site
What your impressions are like

It's a very easy tool to help track how quickly people respond and engage with your content.

You'll discover the only way to get traffic from Pinterest to your blog or website and why it doesn't have to be something pretty.