I’m chatting with fellow Sightlines reporters Kate Bernot and Jonny Garret to better understand the impact of these kinds of drinks in the U.S., where Kate is based, and the U.K., where Jonny will explain to us why hard seltzers haven’t yet become a world-changing thing like they have in the states. We’re talking data, research, and stories from both their reporting to give better and broader context on what has the potential to be one of the biggest industry stories of this summer in both countries.
