5 Social Tools for Social Media Marketers

Want to save time creating content and ads for your social media marketing?

Interested in tools that help you track content and ad performance?

To explore tools that simplify a marketer's job, I interview Ian Cleary.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Ian Cleary, the founder of RazorSocial.com, a digital agency with a popular marketing technology blog. He's also the co-founder of OutreachPlus, an email marketing outreach tool. See OutReachPlus.com.

Ian explains how specific tools can help you find and share articles, blog posts, and user-generated content.

You'll discover Ian's recommended tools for creating video, making website content easy to share, and managing big ad campaigns.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
5 Social Tools for Social Media Marketers
Find Content to Share via Feedly

Building relationships involves identifying who's creating relevant content and sharing it. When the creators notice you sharing their content, they'll hopefully share yours, too. Ian uses Feedly to find the content he shares. Feedly pulls all of the blogs and websites he follows into one place. It's a great alternative to subscribing to a bunch of emails or checking the site of every blog you follow for a new article.

Within Feedly, Ian uses collections to organize all of the blogs and websites he follows. For example, he has a collection for social media, and within that collection, he keeps up with a lot of influencers, people he looks up to, and knows write great articles.

On a daily basis, Ian logs into Feedly to see the latest articles from all of his sources. Within each grouping, Ian looks for the latest posts. Depending on how the blog or site is set up, he can either read an entire article within Feedly, or read part of it and then click a link to the blog to read more. In this way, Ian curates the best articles for himself and to share with his audience.

The Boards feature, which Feedly released about a year ago, also helps Ian curate content. Ian keeps one board for himself and another to share content with his team.

For instance, if Ian finds a really good article, he'll add it to his team board, put a comment on that article, and then someone on his team will share it on social media. With the comments feature, Ian can do more than post a link to share. He can write something that relates to the linked article and then his team can turn it into a tweet or a Facebook update.

Feedly has desktop and mobile versions, and the mobile versions have a nice interface. When Ian is out and about, he uses the mobile version to catch up with his feeds whenever he has a few extra minutes.

Feedly can share items to platforms like Twitter on its own, but if you use automation or scheduling tools, Feedly also integrates with some of those. For example, if you use Zapier (an automation tool), you can integrate Feedly with it to share something to Twitter or Facebook, or save an article somewhere. Feedly also has Buffer (social media scheduling) integration, so just enable Buffer and add an article straight into the queue.

The free version of Feedly allows you to follow up to 100 different sources. The pro version costs $5.41 per month and includes unlimited boards (among other features). The team version is $18 per month per person and adds a lot of team-based functionality.

One new Feedly feature is a mute filter, Ian adds. If certain words or things you don't want to see appear in your feeds, you can mute them.

Listen to the show to hear my thoughts on Feedly and sharing others' content.

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