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Citater
Menna Abu Zahra
har citeret
for 2 år siden
effective crisis management protocol.
Menna Abu Zahra
har citeret
for 2 år siden
well-established crisis team who anticipate scenarios that may create PR problems, and work out solutions in advance.
Menna Abu Zahra
har citeret
for 2 år siden
having someone say “No comment” to every question is a PR disaster in itself.
Menna Abu Zahra
har citeret
for 2 år siden
DEFINE YOUR OPPONENT
KNOWING YOUR OPPONENT is one thing—defining them in the minds of your publics is another.
Menna Abu Zahra
har citeret
for 2 år siden
Most PR exercises are about defining the organization in the minds of its publics,
Menna Abu Zahra
har citeret
for 2 år siden
people often identify with the underdog
Menna Abu Zahra
har citeret
for 2 år siden
categorizing yourself in a positive way it is easy to imply that your opponents are categorized in a negative way.
Menna Abu Zahra
har citeret
for 2 år siden
Choose the positive that forces your opponents into a negative position.
Menna Abu Zahra
har citeret
for 2 år siden
Body Shop is world renowned for its unusual approach to the cosmetics business, and indeed to business in general. Founder Anita Roddick
Menna Abu Zahra
har citeret
for 2 år siden
famously said that she didn’t believe in marketing,
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