Robert Dale

persuasion is changing someone’s beliefs, while manipulation is changing someone’s actions

Persuasion changes belief by getting close to someone's mind and changing what is in there, and manipulation is getting closer to their mind and changing what is in there, too.

The right to be treated with dignity and respect.
The right to express one’s wants, opinions, and feelings.
The right to give no as an answer and maintain that without any guilty feelings.
The right to set up one’s own standards and priorities.
The right to take care and safeguard yourself from being emotionally, mentally, or physically threatened

Dark Psychology is the study of the chasm within us all, which only a few enter, and even fewer ever exit. Without a natural predator to cause humans to rally, we prey upon one another.”
– Michael Nuccitelli Psy.D.

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. ”

Voluntarism - the process of organizing the mind
Reductionism - the ability to isolate each part of the mind
Introspection - the ability to perform detailed self-examination

no two manipulators that are alike. There are no two easily persuaded people that are the same either.

that you should have an open mind with how you interpret the types of manipulation or persuasion that you will see as you read through the book, and afterwards in everyday life.