en

Jay Levinson

Citater

zanyar baezhar citeretfor 2 år siden
IT’S THE PRECIOUS CONNECTION between you and whoever buys what you sell
zanyar baezhar citeretfor 2 år siden
The connection is made online, in person, by phone, by mail, at a show, on a sign, by hearing, by reading or by seeing. It lasts from the moment the customer learns about you until he or she gets enticed away from you by a cagier guerrilla
zanyar baezhar citeretfor 2 år siden
marketing really is—an entire experience.
Your job as a guerrilla: Make every single moment of the experience satisfying, simple, and worthwhile for the customer. When you do that, you’re truly a practitioner of guerrilla marketing
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