Be human. It’s the only way to get ahead in business today.

Competition today is fiercer than ever. It seems that every job candidate is flashing a world-class resume and every business competitor is the absolute best at what they do.

Don’t be fooled. People exaggerate. And don’t be discouraged. By revealing stories of failures, setbacks, and personal flaws without shame or fear, you exhibit greater self-confidence than your competition. You cultivate connections with serious, smart people, and you build loyalty that lasts.

Ditch the Act shows how to present your humanness-imperfect and flawed but honest, resilient, and willing to learn-in strategic ways to achieve clear, defined goals. It provides an actionable program for building an authentic, long-lasting personal brand, explaining why exposure is important and how it cultivates more durable connections than any polished persona can.

By creating a personal brand that’s honest and authentic and that reveals personal struggles, you’ll build stronger, longer-lasting relationships-and achieve greater success.

Careers and businesses based on authenticity and truth aren’t just more rewarding than those founded on hyperbole and the “hard sell.” Because they’re founded on durable, robust relationships, they’re rock-solid-and better withstand business uncertainty and tough times.

Ditch the act, be real-and jump ahead of the competition before they even know you are there.

Leonard Kim