- Muchomachohar citeretfor 2 år siden
Marketing is a battle of perceptions, not products - Muchomachohar citeretfor 2 år sidenFind a new category you can be first in
- Muchomachohar citeretfor 2 år sidenwhat category is this new product first in
- Muchomachohar citeretfor 2 år sidenForget the brand. Think categories
- Muchomachohar citeretfor 2 år sidenProspects are on the defensive when it comes to brands. Everyone talks about why their brand is better
- Muchomachohar citeretfor 2 år sidenThe conventional solution to the problem is money
- Muchomachohar citeretfor 2 år sidenMore money is wasted in marketing than in any other human activity
- Muchomachohar citeretfor 2 år sidenYou can’t change a mind once a mind is made up
- Muchomachohar citeretfor 2 år sidenOnce a mind is made up, it rarely, if ever, changes
- Muchomachohar citeretfor 2 år sidenMarketing is not a battle of products, it’s a battle of perception
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