Jia Tolentino

In 1959, the sociologist Erving Goffman laid out a theory of identity that revolved around playacting. In every human interaction, he wrote in The Presentation of Self in Everyday Life, a person must put on a sort of performance, create an impression for an audience.

To communicate an identity requires some degree of self-delusion. A performer, in order to be convincing, must conceal “the discreditable facts that he has had to learn about the performance; in everyday terms, there will be things he knows, or has known, that he will not be able to tell himself.”

o audience has to be physically present for a performer to engage in this sort of selective concealment: a woman, home alone for the weekend, might scrub the baseboards and watch nature documentaries even though she’d rather trash the place, buy an eight ball, and have a Craigslist orgy. People often make faces, in private, in front of bathroom mirrors, to convince themselves of their own attractiveness. The “lively belief that an unseen audience is present,” Goffman writes, can have a significant effect.

Where we had once been free to be ourselves online, we were now chained to ourselves online, and this made us self-conscious. Platforms that promised connection began inducing mass alienation.

Online reward mechanisms beg to substitute for offline ones, and then overtake them. This is why everyone tries to look so hot and well-traveled on Instagram; this is why everyone seems so smug and triumphant on Facebook; this is why, on Twitter, making a righteous political statement has come to seem, for many people, like a political good in itself.

This practice is often called “virtue signaling,” a term most often used by conservatives criticizing the left. But virtue signaling is a bipartisan, even apolitical action.

. A well-practiced, conclusive narrative is usually a dubious one: that a person is “not into drama,” or that America needs to be made great again, or that America is already great.

that’s fine. The last few years have taught me to suspend my desire for a conclusion, to assume that nothing is static and that renegotiation will be perpetual, to hope primarily that little truths will keep emerging in time.

The internet is still so young that it’s easy to retain some subconscious hope that it all might still add up to something. We remember that at one point this all felt like butterflies and puddles and blossoms, and we sit patiently in our festering inferno, waiting for the internet to turn around and surprise us and get good again.

In The Second Sex (1949), Simone de Beauvoir writes that a girl is a “human being before becoming a woman,” and she “knows already that to accept herself as a woman is to become resigned and to mutilate herself.”