Colin Bryar

“We have an unshakeable conviction that the long-term interests of shareowners are perfectly aligned with the interests of customers.” 2 In other words, while it’s true that shareholder value stems from growth in profit, Amazon believes that long-term growth is best produced by putting the customer first

customer obsession instead of competitor obsession; willingness to think long term, with a longer investment horizon than most of our peers; eagerness to invent, which of course goes hand in hand with failure; and then, finally, taking professional pride in operational excellence.”

working backwards from the desired customer experience.