In Piranha Marketing: The Seven Success Multiplying Factors to Dominate Any Market You Enter, famed marketing renegades Joe Polish and Tim Paulson reveal their radically different, consistently proven system for turning any business into a profit-generating machine that operates at full tilt 24 hours a day, seven days a week.

In these 16 power-packed sessions, you'll find out how to permanently eliminate the need for face-to-face selling; the one question you must be able to answer if you want to excel, and the one answer that's not good enough; the conveyor-belt process that will make your advertising operate like a well-oiled machine, no manual marketing labor required; how to dominate your industry and effectively become the only provider of your particular product or service; the amazing sales force that will work for you 24 hours a day, seven days a week, for free; and how to reach more people in one hour with one phone call than you could normally reach all year.

You'll also discover the $80 investment that generated $8,000 of business in one week; the brilliant way to instantly differentiate yourself from your competitors, and immediately increase your average sale, your perceived value, and your conversion rate; how to build rock-solid customer loyalty by controlling this one simple thing; four habits that will make people far more likely to refer you; the marketing vehicle you should eliminate today and never return to; the practically free thing you're probably not doing that is costing you half your profits; the Number One way to create an immediate cash flow surge; and how to create lifetime value out of each and every customer you bring in.

Tim Paulson

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