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Zengani Mhangohar citeretfor 4 måneder siden
And I no longer think of marketing as the thing you think about after you’ve created your product, but rather, a core part of creating your product in the first place.
Zengani Mhangohar citeretfor 4 måneder siden
, I want you to think of marketing as teaching. You are teaching people how to value your product.
Zengani Mhangohar citeretfor 4 måneder siden
Upstream is where we find the source of the river, its origin. Like the river, your marketing requires a source, a core message from which all marketing activities flow.

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Zengani Mhangohar delt en vurderingfor 4 måneder siden
👍Værd at læse

It's a good book.

It's not very detailed but I guess that's the point and there is a part of me that feels like this is a loss leader meant to hook you to buy into the other products he may have to sell.

But the truth is there are some really good points in here, I personally can't wait to test out Belief Building in marketing material and content.

It's an interesting concept.

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