What Matters Now, Gary Hamel
en
Gary Hamel

What Matters Now

318 trykte sider
This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work.
Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary:
Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to…
move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.
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Dima Butyrin
Dima Butyrinhar citeretfor 3 år siden
The goal with innovation is to amaze customers with something they never could have imagined, but having once experienced it, can't imagine living without. What falls into that category for you? My list would include digital video recorders (thanks, TiVo), online restaurant reservations (way to go, OpenTable), free international video conferencing (gracias, Skype), and customized Internet radio (bravo, Pandora).

To amaze customers with the unexpected, you must first uncover their unspoken needs. Customers have their own orthodoxies; like the rest of us, they are prisoners of the familiar. So asking them what they want seldom yields fundamentally new insights. Instead, you have to observe them, up close and over time, and then reflect on what you've learned: Where are we wasting our customers' time? Where are we making things overly complex? Where are we treating customers like numbers instead of people? Where are we forcing them to solve problems we should solve for them?
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