Summary: The Presentation Secrets of Steve Jobs Carmine Gallo

Create the experience

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From the audience perspective, three is the magic number. Go for more and people get confused. Tell them to watch out for three things and they are primed to be attentive. They can visualize when three points come together. Revealing you have three items to discuss also builds a sense of anticipation for what is to come, especially if you leave your best point for last.

Interestingly, researchers have found most complex technologies and ideas can be described in three different statements or ideas most of the time.

think you always had to be a little different to buy an Apple computer. I think the people who buy them are the creative spirits in this world. They are the people who are not just out to get a job done; they’re out to change the world.

Whatever drives you, express it enthusiastically every time you give a presentation. Let people know without question your heart and soul are in whatever you’re doing.

Make your visuals simple, highly visual and completely engaging.
Bring statistics to life by providing a contextual framework people can use.

Answer the one question that matters in the listener’s mind – “Why should I care?”
Have an intense drive and clear sense of purpose for what you’re trying to achieve.
Develop “Twitter-like headlines” – messages which fit into 140 characters or less.
Use the rule-of-three to create a road map the listener can follow.
Always identify an enemy you’re going up against.
Provide a hero who wants to do things a better way.
Don’t forget your intermission every ten minutes or so.

Create the experience

Don’t just talk about product features and benefits – everyone does that. Instead, craft an exciting and engaging story around your brand. To achieve this in practice:
Plan and create your ideas in analog well before you start using your presentation software.

f you cannot get people to care, your product will never stand a chance of success. Do not let your ideas die because you failed to present them in a way that sparked the imagination of your listeners. Use Jobs's techniques to reach the hearts and the minds of everyone you hope to influence."

Capture that passion and turn it into a story so mesmerizing that people will want to help you achieve your vision. I