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David Meerman Scott

Real-Time Marketing and PR

Giv mig besked når bogen er tilgængelig

Reza Aprianohar citeretfor 6 år siden
But it's not about the tools. It's about adapting your mind-set to the new environment these tools create.
Social media are tools. Real time is a mind-set.
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Reza Aprianohar citeretfor 6 år siden
The Real-Time Mind-Set
The real-time mind-set recognizes the importance of speed. It is an attitude to business (and to life) that emphasizes moving quickly when the time is right
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Reza Aprianohar citeretfor 6 år siden
The Real-Time Power Law
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Reza Aprianohar citeretfor 7 år siden
what fascinates me is the way Taylor Guitars and Calton Cases were able to react in real time to seize the marketing opportunity that Dave's momentum created
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Reza Aprianohar citeretfor 7 år siden
embedded the video
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Reza Aprianohar citeretfor 7 år siden
Speed and agility win
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Reza Aprianohar citeretfor 7 år siden
talking among themselves
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