Membership Rules! The Art of Selling What Matters

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This short form original eBook is an extension of Sheri's speaking engagements. It opens with an introduction to Sheri's key principles/rules of membership which will be expanded upon in much greater detail with examples in the full-length book publishing in January 2014. This original, 10,000 word, short format piece focuses on the principle of Selling What Matters,

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curiouserhar citeretfor 8 år siden
n your own words, how would you describe (association benefit)?
How specifically did (association benefit) help you?
What did you find remarkable about (association benefit
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curiouserhar citeretfor 8 år siden
1. Identify unmet needs.
2. Focus on organizational strengths.
3. Monetize your offerings.
4. Market one thing, not everything
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curiouserhar citeretfor 8 år siden
The answer, according to most market research on this topic, is that there simply isn’t enough value for the price
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