Amy Jo Martin

Renegades Write the Rules

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Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead.
Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value – when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.
Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
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    Mark Onghar citeretfor 4 år siden
    One lesson that we’ve learned and the way that adversity has affected us is that when you engage in these social media tools, you open yourselves up to criticism and controversy. Everyone has a voice. How we’ve dealt with it has been a learning experience. It isn’t a bad thing; I actually think it’s good. From an advocacy perspective, if you’re not making some people upset, you’re not advocating strong enough.
    Mark Onghar citeretfor 4 år siden
    Even if you are the primary face of the brand—even if you’ve managed to humanize your brand through your social media presence—if your teammates in your business aren’t able to deliver on what you promise, you are just another elaborate gimmick. Your brand has a veneer called @you that looks nice but is only hiding a cheaply constructed company.
    Mark Onghar citeretfor 4 år siden
    Delivering Happiness: A Path to Profits, Passion and Purpose.

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