en
Brad Nunnally,David Farkas

UX Research: Practical Techniques for Designing Better Products

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\n\nOne key responsibility of a product designer is to conduct formal and informal research to inform business needs and design decisions. But, if you’re like many product designers who have come from different professions, you may well lack research fundamentals. If that’s the case, this practical book is the primer and desk reference you need.
With it, you’ll learn how to perform both quantitative and qualitative UX research in a practical manner without having to become a full-fledged researcher. It’s ideal for product designers both in agency and in-house environments.
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Citater

  • Oleghar citeretfor 6 år siden
    As more and more research is conducted, your team can track their level of understanding across this matrix to keep themselves honest and remove their biases.
  • Oleghar citeretfor 6 år siden
    It’s important to take into account all signals observed in the context of the conversation.
  • Oleghar citeretfor 6 år siden
    Make clear that the honorarium is in recognition of the participant’s time today, and that if they feel uncomfortable or are unable to continue a task, the honorarium is theirs regardless.

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