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Influence
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- Sanja Zhar citeretfor 9 måneder siden
Various types of organizations have learned to employ the power of a small gift to spur actions that would have been otherwise withheld. Survey researchers have discovered that sending a monetary gift (e.g., a silver dollar or a $5 check) in an envelope with a mailed questionnaire greatly increases survey completion rates, compared to offering the same monetary amount as an after-the-fact reward. Indeed, one study showed that mailing a $5 “gift” check along with an insurance survey was twice as effective as offering a $50 payment for sending back a completed survey. Similarly, food servers have learned that simply giving customers a candy or mint along with their bill significantly increases tips; a - Sanja Zhar citeretfor 9 måneder sidenRather than doing what I’d been taught to do all my life and dismissing the favor—falsely—as too trivial to worry about (I really did prefer the aisle seat), I said, “Oh, I’m sure you’d do the same for me.” He assured me I was right.
- Sanja Zhar citeretfor 9 måneder sidenRather than doing what I’d been taught to do all my life and dismissing the favor—falsely—as too trivial to worry about (I really did prefer the aisle seat), I said, “Oh, I’m sure you’d do the same for me.” He assured me I was right.
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