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Erika Hall

Just Enough Research

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  • mykhaylovadianahar citeretsidste år
    Split testing can help you optimize your current design until you reach a local maximum, but it can’t tell you how much you can accomplish with a different approach
  • mykhaylovadianahar citeretsidste år
    You always need to answer “Why?” before asking “How?”
  • mykhaylovadianahar citeretsidste år
    If you focus on optimizing what you have rather than also considering larger innovations, who knows what vastly greater heights you might miss (Fig
  • mykhaylovadianahar citeretsidste år
    The standard is ninety-five percent, meaning that there is a ninety-five percent chance that you can rely on the result.
  • mykhaylovadianahar citeretsidste år
    How large a sample do you need? It depends on the sensitivity and how large an improvement you want to see
  • mykhaylovadianahar citeretsidste år
    tests will be faster and more reliable with a larger sample size
  • mykhaylovadianahar citeretsidste år
    Small, incremental changes will have a more significant influence on a high-traffic site
  • mykhaylovadianahar citeretsidste år
    Small, incremental changes will have a more significant influence on a high-traffic site
  • mykhaylovadianahar citeretsidste år
    If you are looking at making a small change, you will need a larger sample to make sure that you can be confident in the result.
  • mykhaylovadianahar citeretsidste år
    Run the experiment until you’ve reached a ninety-five percent confidence level
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