Information Wants to Be Shared

ith this new option, you can give or sell them the book for $5 or more if you have purchased a double copy. You don’t have to worry about time limits, not reading at the same time, and so on. You can also engage in gift exchange: I’ll buy this one and you buy the next. That spells opportunity for reading and encouraging more demand by exploiting a social dimension.[20]

Sharing information is an active process that better matches information with the right people. Significantly, one of the most significant impacts of digital technologies is that they have enabled a new era of sharing.