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Summary, Analysis & Review of Robert Cialdini’s Pre-suasion by Instaread

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Dmitry Gafarovhar citeretfor 5 år siden
The best time to present the argument is when the audience has already been primed to consider a particular object or trait
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Dmitry Gafarovhar citeretfor 5 år siden
Sexual cues augment messages that appeal to the viewer’s desire to stand out and be unique
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Dmitry Gafarovhar citeretfor 5 år siden
Threatening cues strengthen messages about fitting in and feeling safe
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