Why do we look away from problems we could easily solve? Why do we ignore what’s right in front of us?
In Willful Blindness, entrepreneur and thinker Margaret Heffernan explores the hidden forces that keep us from seeing the truth. From personal relationships to boardrooms and governments, we often choose comfort over confrontation—until the consequences become impossible to ignore.
Inside this book you’ll discover:
-Why our brains are wired to filter reality in ways that suit us.
-How corporate cultures reward overwork and denial at great cost.
-The dangers of pursuing wealth while ignoring human values.
-How biases and blind spots damage relationships and institutions.
-Practical ways to see more clearly and make better decisions.
Drawing on psychology, sociology, and real-world examples, Willful Blindness reveals how our refusal to face facts endangers our personal lives, workplaces, and society as a whole. More importantly, it shows how awareness, diversity, and courage can help us break free from self-imposed ignorance and unlock true power.
