Ed Catmull with Amy Wallace

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

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As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.

Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable.

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible.’
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    Olga Khvanhar delt en vurderingfor 4 år siden

    Ничего не зная про СЕО Pixar, а также принимая во внимание название книги — Creativity inc., конечно, было неожиданностью прочитать историю об IT. Хотя такая ли это неожиданность?

    Ivan Phar delt en vurderingfor 5 år siden
    👍Værd at læse

    A great story of how Pixar became a great animation studio, with its example it tells us how we can try to follow their path and their principles to build a healthy creative culture inside our teams and organizations. Totally recommend.
    Must read for everyone involved in managing creative teams or working in a one.

    Леночкаhar delt en vurderingfor 6 år siden


    Olga Khvanhar citeretfor 4 år siden
    The theme park job felt like a diversion that would lead me down a path I didn’t want to be on. I didn’t want to design rides for a living. I wanted to animate with a computer.
    Artem Kuznetsovhar citeretfor 5 år siden
    Most people have heard of the Eastern teaching that it is important to exist in the moment. It can be hard to train yourself to observe what is right now (and not to bog down in thoughts of what was and what will be), but the philosophical teaching that underlies that idea—the reason that staying in the moment is so vital—is equally important: Everything is changing. All the time. And you can’t stop it. And your attempts to stop it actually put you in a bad place. It causes pain, but we don’t seem to learn from it. Worse than that, resisting change robs you of your beginner’s mind—your openness to the new.
    Леночкаhar citeretfor 6 år siden
    In general, people are resistant to self-assessment. Companies are bad at it, too. Looking inward, to them, often boils down to this: “We are successful, so what we are doing must be correct.” Or the converse: “We failed, so what we did was wrong.” This is shallow.

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