“What is the most important attribute a freelance consultant must have? “ Is it communications skills, a package of up-to-the— inute techniques, or the ability to project manage effectively? “ All of these things are necessary. But I encourage you to read this book through a different lens. The most important attribute, in my world, is the ability to market oneself— products, pricing, promotion and routes to market. This book will support you on that journey.” Martin Shervington, author
