Jung's Map of the Soul

The term ego refers to one’s experience of oneself as a center of willing, desiring, reflecting, and acting.

A conflict between opposites—persona and shadow, for example—can be regarded as an individuation crisis, an opportunity to grow through integration.

to assume specific attitudes. By “attitude” Jung means “an a priori orientation to a definite thing, no matter whether this be represented in consciousness or not.”

People are usually sensitive to other people’s expectations. Jung points out that particular milieus such as families, schools, and workplaces require one

The shadow is not experienced directly by the ego. Being unconscious, it is projected onto others. When one is tremendously irritated by a really egotistical person, for instance, that reaction is usually a signal that an unconscious shadow element is being projected.

Most people do not know that they are quite as self-centered and egotistical as they are, and they want to appear unselfish and in control of their appetites and pleasures. People tend rather to hide such traits from others and themselves behind a facade that shows them to be considerate, thoughtful, empathic, reflective, and genial.

The persona is the person that we become as a result of acculturation, education, and adaptation to our physical and social environments.

Our knowledge as human beings about anything at all is conditioned by the capacities and limitations of our consciousness.

“Ego” is a technical term whose origin is the Latin word meaning “I.” Consciousness is the state of awakeness, and at its center there is an “I.”

Generally, the shadow has an immoral or at least a disreputable quality, containing features of a person’s nature that are contrary to the customs and moral conventions of society.