Business Gamification For Dummies

: Reporting, dashboard-style.
Identifying Key Metrics

deally, you’re looking for what we call lift, or an improvement in your results (see Figure 13-2). The higher the average visit frequency on your site, the shorter the bake-in period can be (see Table 13-1

Tracking behaviors early on lets you determine whether your gamification program has yielded lift

The fact is, many new employees fail to leverage the tools available to them during their first few weeks of employment at an organization. By using gentle guide, employers can give new employees a mission containing a list of tasks to complete

By completing the mission during each shift, employees earn points. Then, the next time they work, the mission begins again. This helps ensure that they stay on track and at the same time enables you, the store manager, to track monthly progress

The gentle guide framework is an employee-facing, solo

Leaderboards like these can help motivate users to engage

Visualization of progress: Users see what they’ve already achieved and what needs to happen to move forward

Exploring Activity Feeds and Notifications
One way to encourage engagement is to broadcast well-written, helpful, engaging on-screen messaging in the form of real-time notifications within the game system and/or via e-mail when users perform a desired

start with 100 points, then go to 250, then bump up to 500, and so on. This helps keep players engaged and endows each new level with even more significance