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Mike Kresch

Winning the Mvb (Most Valuable Brand): Insight, Strategy, and Tactics from a Passionate Personal Branding Strategist

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  • Cherishedjnhar citeretfor 6 år siden
    Build a reputation as a content curator. Prescreen and share quality content with your following. In doing so, you accomplish three things: you provide your network with a valuable service, develop a reputation as someone with a discerning eye, and keep your name top of mind.
    In short, there is a world of opportunity to be creative in the content space. You need to approach this with the right mindset and ask yourself the following questions:
    • Am I staying on brand?
    • Am I doing something unique?
    • Am I providing a service?
    • Am I effectively staying in touch with my network?
  • Ira Righthar citeretfor 6 år siden
    am a huge proponent of video and recommend this above anything else whenever possible.
  • Ira Righthar citeretfor 6 år siden
    Sorry, people, there are no shortcuts here.
    Let’s get to work!
  • Ira Righthar citeretfor 6 år siden
    Always stay true to your authentic self.
  • Ira Righthar citeretfor 6 år siden
    But nothing should be done if it means making a change that takes you away from being true to yourself.
  • Ira Righthar citeretfor 6 år siden
    By being true to yourself and consistently staying “on brand,” you will attract the right people in all facets of your life and not attract those who are not a fit for you
  • Ira Righthar citeretfor 6 år siden
    intrinsically linked to print.
  • Ira Righthar citeretfor 6 år siden
    you can’t accomplish everything all at once. I highly recommend making a list of ideas, prioritizing them, and then holding yourself accountable based on realistic deadlines. Get some small victories under your belt and build momentum!
  • Ira Righthar citeretfor 6 år siden
    You will need about an hour and a half of their time—a nice gesture is to have them over to your home/apartment and treat them to a meal. The session itself should take an hour with consecutive fifteen minute brainstorming intervals devoted to each of the four categories: strengths, weaknesses, opportunities, and strengths.
  • Ira Righthar citeretfor 6 år siden
    I recommend three people who you are very close to, outside the realm of immediate family and significant others/partners.
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