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Isa Kinne Jacobsen
Isa Kinne Jacobsenhar citeretfor 2 år siden
crèche—a nursery school
Isa Kinne Jacobsen
Isa Kinne Jacobsenhar citeretfor 3 år siden
The Internet enables us to learn from market reality by looking at what people actually do online.
Isa Kinne Jacobsen
Isa Kinne Jacobsenhar citeretfor 3 år siden
So you may think of your business as a crèche, but your customers call it childcare.

Hvad søger dine kunder på for, at finde dig? Hvilke ord bruger de?

Isa Kinne Jacobsen
Isa Kinne Jacobsenhar citeretfor 3 år siden
Market reality provides a sounder basis than market research for making crucial business decisions
Isa Kinne Jacobsen
Isa Kinne Jacobsenhar citeretfor 3 år siden
All the great leaps forward in digital technologies have been characterized by one thing—they have given you and me more control over our lives.
Isa Kinne Jacobsen
Isa Kinne Jacobsenhar citeretfor 3 år siden
However, when conducting market research, especially surveys, we need to take one key factor into account—people lie!
Isa Kinne Jacobsen
Isa Kinne Jacobsenhar citeretfor 3 år siden
Successful digital campaigns share a range of characteristics, but campaigns that fail all have one thing in common: They don't acknowledge the empowered and informed consumer.
Isa Kinne Jacobsen
Isa Kinne Jacobsenhar citeretfor 3 år siden
With these advances in communication and web technology, the walls have fallen not only between a company and its customer but between fellow customers, who can publicly share their experiences—the good, the bad, and the ugly!
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