The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
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The Internet enables us to learn from market reality by looking at what people actually do online.
Isa Kinne Jacobsenhar citeretfor 7 år siden
Market reality provides a sounder basis than market research for making crucial business decisions
Isa Kinne Jacobsenhar citeretfor 7 år siden
All the great leaps forward in digital technologies have been characterized by one thing—they have given you and me more control over our lives.
Isa Kinne Jacobsenhar citeretfor 7 år siden
However, when conducting market research, especially surveys, we need to take one key factor into account—people lie!
Isa Kinne Jacobsenhar citeretfor 7 år siden
Successful digital campaigns share a range of characteristics, but campaigns that fail all have one thing in common: They don't acknowledge the empowered and informed consumer.
Isa Kinne Jacobsenhar citeretfor 7 år siden
With these advances in communication and web technology, the walls have fallen not only between a company and its customer but between fellow customers, who can publicly share their experiences—the good, the bad, and the ugly!