FASHION BRANDS. Branding Style from Armani to Zara. 2nd edition
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Vurderinger
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Citater
- Cphar citeretfor 7 år siden
This identity is linked to brand values that have been communicated via marketing. Are you elegant, flighty, debonair, streetwise, intellectual, sexy. . - Cphar citeretfor 7 år sidenYou don’t buy clothes – you buy an identity.’
- Cphar citeretfor 7 år sidenClothes and accessories are expressions of how we feel, how we see ourselves – and how we wish to be treated by others.
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