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Stop thinking that your real and virtual communications are different and separate. The lines between them are gone, replaced with a tide of brand-building, fluid connectivity. Jump in!
Ira Righthar citeretfor 6 år siden
Replace the word “fear” with “fabulous!” Greet challenges as rich opportunities—fantastic new ways to shine, grow, and demonstrate your greatness!
Ira Righthar citeretfor 6 år siden
Chief Emotions Officers,’
Ira Righthar citeretfor 6 år siden
The Fixer—He’s the go-to guru who can make anything better. • The Simplifier—She’s the “bottom-line-it for me” champ. • The Innovator—She’s the “big audacious ideas” generator. • The Whiz Kid—He’s the talented Gen Y hire on rocket fuel. • The Rock—He’s the “we’ll get it done” calm port in the storm. • The Organizer—She’s the project manager extraordinaire. • The Mediator—He’s the “no one walks away angry” team player. • The Negotiator—She’s the tough-as-nails, win-win producer. • The Connector—He’s the networker who always knows someone you should know. • The Sales Star—He’s the guy who never met a sales challenge he didn’t love. • The Guru—She’s the oracle who’s happy to share her knowledge. • The Juggler—She’s the one who keeps all the balls in the air and doesn’t drop one—ever!
Ira Righthar citeretfor 6 år siden
KNOW. SHOW. GROW!
Ira Righthar citeretfor 6 år siden
“Brand” is just another word for “what is unique about you.”
Ira Righthar citeretfor 6 år siden
“Personal branding” is simply a matter of answering these questions: What makes you unique? How do you express your uniqueness? How do you gain a reputation so people will understand that your uniqueness makes you valuable to them?
Ira Righthar citeretfor 6 år siden
Personal branding, as a concept, was born unnoticed in 1937 in a book by Napoleon Hill and reborn in 1997 by Tom Peters, while experts on branding, such as Dan Schawbel and William Arruda, appeared thereafter.
Ira Righthar citeretfor 6 år siden
m the most fortunate person I know because there are so many loving, fascinating, and inspirational people in my life—family, friends, colleagues, and clients who help me be a better version of myself.