Summary: Internet Riches Scott Fox

The key to making an efficiency e-business work is the fact information is often distributed unevenly in the real world. By identifying the problems people typicallyhave and then offering a solution, good money can be made. To find an interesting opportunity for an efficiency e-business, look at all of your areas of personal interest and ask:
Why are there unnecessary middlemen involved when I am trying to buy or sell?
Why is it so hard to find the goods I want?
Why does it take so long to get a product delivered or a service provided?
What repetitive tasks are common in this industry and which are obviously ripe for automation?
Why isn’t someone already providing the products or services I and my friends are intensely interested in?
“The key to finding Efficiency Millionaire e-business opportunities is simply paying attention and keeping track of the needs of the people in your daily life.”
– Scott Fox
“The companies that survive are the companies that improve the thing customers are already doing.”
– Sergio Zyman, former chief marketing officer, The Coca-Cola Company

Identify an inefficient market and then find ways to charge people for providing the information and tools which will help them sell products more efficiently.