Who Inspires Leads

In the 4th, completely revised edition of this groundbreaking guide, published by an award-winning publisher, renowned experts (overview in the book preview) combine their knowledge with interactive AI. This unique combination of decades of experience and state-of-the-art technology enables you to master challenges on a whole new level. Thanks to the innovative transfer of information, complemented by personal experiences of success, you can realize your goals and reach your full potential.
Because if you inspire and enthuse your employees as a boss, you can save yourself any laboriously trained motivation tool. Being authentic is the magic word, especially online, in digital communication and social media. In our agile age, it is becoming increasingly important to master this and to be aware of one's impact both inside and outside the company. This is especially true in crisis situations, where not only personnel management and personnel development but also psychological skills are in demand. The boss always acts somewhere between rule giver, organizer and animator, who always has an open ear for his employees, but also guides them. Accordingly, the performance reviews dreaded by all employees quickly become a balancing act between offering cooperation and wrangling over competencies. All too often, a healthy feedback culture is lacking in which even disputes are not a problem. But this is the only way that productive, motivated and fruitful cooperation in teams can develop at all. This book shows what is important in this process.
For its concept “Information as Desired,” the publisher won the Global Business Award as Publisher of the Year and received government funding. It is also a partner of the Ministry of Education and Research of the Federal Republic of Germany. The goal to give you the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books:
The interactive AI Extended Books not only provide AI-optimized content in several languages based on data analysis but also allow you to ask individual questions and receive advice tailored to your personal interests. Each book contains detailed information and examples for your successful use of AI. You can utilize AI software for free, download e-courses, collaborate with workbooks, or engage with an active community. So you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and tangible.
Expertise and technical innovation go hand in hand, as we take the responsibility to deliver well-researched and informed content seriously, honoring the trust you place in us. Due to the unique combination of human expertise and innovation, we can publish works that meet your requirements in every aspect.
And furthermore, we want to offer you the opportunity to make your journey towards personal growth and success even more unforgettable. We understand that true change occurs not just in the mind but primarily through personal experiences and application. Therefore, we've conceptualized special success journey experiences tailored to each book for you. Be inspired to elevate your life to an entirely new level.
By purchasing the books, you can also do good: The publisher dedicates about 5 percent of book sales revenue to socially relevant or sustainable projects. We provide scholarships, support innovative ideas, and contribute to climate protection initiatives. Publisher Simone Janson is also a bestselling author and one of the top 10 influential German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media outlets such as WELT, Wirtschaftswoche, or ZEIT — more about her can be found, among other places, on Wikipedia.