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Godfrey Parkin

Digital Marketing

The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. “Digital Marketing: Strategies for Online Success” clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.
357 trykte sider
Oprindeligt udgivet
2016

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Citater

    idabagusdwiprasastahar citeretsidste måned
    The car industry moved billions of marketing dollars from conventional media into digital media, not as a trial, but as the result of experience
    prozacBYhar citeretsidste måned
    MARKETING is the overall set of activities, processes and attitudes that a business applies to understanding the needs of its customers, and developing, supplying and communicating products or services that address those needs.
    idabagusdwiprasastahar citeretsidste måned
    oogle consolidated its position as the largest advertising agency – and advertising medium – in the world

På boghylderne

    Nydia
    Recursos
    • 333
    • 6
    Dimas Novriandi
    Tentang Digital Marketing
    • 19
    • 4
    b5641456154
    communication
    • 107
    • 2
    Carlita Torrez M
    Mkt digital
    • 18
    • 2
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