Identity Designed

This is not to say that you should work for free, but it is usually better to work for little money than not to work at all.

A highly motivated designer will always do a better job than a less motivated one.

If clients are engaged and involved, then they have cocreated. If they have cocreated, then they co-own. If they co-own, they don’t reject the end result.

We’re never satisfied, and we always want an extra day, hour, or minute.

It all goes back to building and maintaining a good relationship—the more comfortable the client feels with the process, the more confidence they have in you as an agency.

Photography has a much nicer quality than digital mock-ups and provides a more accurate representation.

When the designer has something to present, we look at it together and, if it is understandable and visually appealing, we can move forward.

Limitations are often a good thing because if the deadline is too far away, it can be difficult to maintain focus.

Bad design takes a lot of time because inexperienced designers are indecisive.

The most successful projects are those where the client feels a sense of mutual ownership.